In this session, you'll discover how High Pressure Processing (HPP) not only responds to new consumer demands—for fresher, safer, and clean-label products—but also opens the door to entirely new business opportunities. With Ventolini, you'll learn firsthand how a Colombian company has successfully launched cold-pressed juices and ready-to-eat traditional meals, while also driving a new service category in the region HPP tolling.
This case study will explore how HPP can enable new product lines, extend shelf life without preservatives, and generate opportunities for local brands seeking innovation without compromising the authenticity of their flavors.
This is an ideal session for those looking for concrete inspiration, applicable ideas, and real-life examples of how to leverage HPP technology in the Latin American context.