In an environment where digitalization, traceability, product protection, and customer interaction are priorities, smart and connected packaging is emerging as a powerful lever of transformation for brands in Latin America.
This webinar will bring together innovation and brand leaders who will share how they are capitalizing on disruptive technologies such as the new generation of QR codes, 2D codes, artificial intelligence, and blockchain, among others, to transform packaging into a channel of value, communication, and brand protection.
This is a must-attend webinar for those seeking to boost competitiveness, efficiency, and a direct consumer connection with their brands through packaging.
Attendees will learn:
- How 2D codes are revolutionizing label/packaging design and creating richer and more secure experiences, and how to properly leverage the right technologies.
- The potential of two-dimensional (2D) codes in inventory management, sustainability, traceability, and regulatory compliance.
- Why 2D codes under the GS1 standard represent a tool to empower consumers with instant access to reliable and relevant product information.
- Why migration to this new global standard represents a leadership opportunity for Latin American brands.
- How these technologies are being applied today by pioneering companies in the region.
- The role of AI in interpreting data and personalizing the consumer experience in real time.
- The impact of blockchain on traceability, authenticity, and trust in the supply chain.