In this exclusive webinar from Mundo EXPO PACK, we will explore with experts from Latin America the innovative digital printing technologies in packaging and labels that are driving the transformation in this sector. With today's advanced capabilities and revolutionary technologies, such as generative artificial intelligence, it is possible to reinvent your packaging and labels, generating significant impacts and memorable experiences for consumers.
Experts from the region, who have adopted cutting-edge technologies in digital printing, will present outstanding success stories from Latin America and share how they achieved these results.
Digital printing offers numerous advantages, such as the possibility of developing social media campaigns to build consumer loyalty and increase brand recognition. It also facilitates brand protection, anti-counterfeiting, on-demand packaging production, inventory cost reduction, and product customization.
This exclusive webinar will provide packaging professionals with tips, ideas and inspiration to take their brands into the future through digital printing.
In this webinar, attendees will be able to:
- Hear success stories from Latin American companies that have implemented innovative developments in digital printing (including the use of generative AI) to transform their packaging and labels. Companies will share winning and unique experiences from the region.
- Explore how to adapt to regulatory changes in packaging through the agile response provided by digital printing.
- Learn how digital printing facilitates the development of smart packaging, from personalized QR codes to multi-layered RFID conductive materials, and their integration with artificial intelligence.
- Integrate technologies such as NFC tags, RFID chips and smart codes to create interactive experiences for consumers, providing valuable information about products.
- Improve interaction with consumers through traceability and data analysis, obtaining key insights for brands.
- Discover opportunities for innovation in packaging for e-commerce.