Mexico continues to be one of the most dynamic markets for packaging, processing, and automation solutions. But reaching buyers in this region requires more than simply entering the market — it requires understanding how buyers research, evaluate, and ultimately select suppliers.
In this webinar, Mundo EXPO PACK experts will share insights from the 2025 Mexico Buying Cycle Study, offering a data-driven look at how packaging and processing professionals make purchasing decisions. Attendees will gain a deeper understanding of the market landscape, what triggers investment, and how buyers identify and evaluate potential partners.
Our panel will explore the behaviors, expectations, and decision-making factors that shape purchasing in Mexico’s packaging industry, while also highlighting strategies suppliers can use to better connect with this audience.
Whether you are entering the market or expanding your presence, this session will provide valuable insight into the buyers, the market dynamics, and the approaches that are proving most effective in reaching decision-makers across Mexico and Latin America.
Key takeaways:
- Understand key trends shaping Mexico’s packaging and processing market, including what is driving equipment and technology investments.
- Gain insight into how buyers research and evaluate suppliers, including the channels and resources they rely on during the purchasing process.
- Learn what factors influence purchasing decisions, from service and technical support to vendor reputation and solution capabilities.
- Discover effective strategies for building visibility and trust with buyers through media, events, and targeted marketing efforts.
- Walk away with practical insights to help align sales and marketing strategies with how packaging buyers in Mexico actually buy.