Cristina Arbeláez tiene más de 20 años de experiencia global creando y acelerando marcas en compañías de consumo masivo, como Essity (Europa), Grupo Nutresa (Latam), y General Mills (Estados Unidos). Ha liderado y participado en la creación y crecimiento de marcas como Nosotras Online, Issviva, Petys, Pomys, Café Matiz y La Receta.

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Cristina Arbeláez – Essity

Arbeláez is the Global Director of New Category of Essity, a world-leading company in the health and hygiene market, and its products are sold in approximately 150 countries with brands such as TENA and Tork, and other recognized brands such as Colhogar, Demak'Up, JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity's leadership in e-commerce and digital transformation, as well as sustainability, capitalize on the value of its products for the end consumer.