Generic branding is moving beyond being a low-cost alternative to become a symbol of efficiency, trust, and accessibility. Across Latin America, the rise of this model is transforming how consumers choose and redefining the packaging economy: producing more, faster, and with less room for error.
In this webinar, Esko experts will share how automation, data intelligence, and digital artwork management help:
- Align design, content, and compliance in a single digital workflow
- Manage multiple SKUs and launches with speed and precision
- Reduce rework, errors, and approval times
- Maintain packaging consistency and traceability across all markets
The growth of generic branding is not only changing what consumers buy, but also how companies operate.
Discover how packaging digitization can turn this transformation into a competitive advantage for your brand.